To discuss fashion in the age of the internet
is to discuss an industry in fascinating
flux. From the “See now, buy now” model
embraced by Tommy Hilfiger, Alexander
Wang, and others—leveraging the modern
fashion show’s instantaneous reach via
social media—to the rise of platforms like
Rent the Runway, which apply the speed
and convenience of the web to our day-to-
day wardrobes, the contemporary fashion
landscape looks a lot like Silicon Valley.
And it’s little wonder: The allure of companies
like Apple isn’t only in their powerful
innovations but in their sleek sense of style, too.
“In what we do,” Apple CEO Tim Cook has
said, “design is crucial.”—marley marius
sharon
(sharon)
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