Healthcare Radius – August 2019

(Kiana) #1



life as they do online. It is a real phenom-
enon that is affecting demand for plastic
surgery, expectations, satisfaction, and over-
all happiness.
Image editing started with print magazines
where models have special lighting to look
their best, then later by having their photos
touched up electronically. Now, everyone
has access to image editing software al-
lowing them to change photos before they
post in social media. I have watched people
remove blemishes, make themselves taller,
and make themselves skinnier with imag-
ing software on their phones right before
my eyes. This creates unrealistic goal as it
becomes difficult to meet your followers
socially as you look different. Consumers are
now coming into plastic surgery offices ask-
ing to look like the images they see online,

not realising that those images likely have
been altered and do not reflect reality. An-
other reason to seek plastic surgery is that
stills can be edited but videos cant be edited
that easily.
Image manipulation has increased de-
mand for plastic surgery since more people
are seeing altered photos of others and
comparing them to photos of themselves.
Although you would think that is good for
business, it unfortunately creates unrealistic
goals for patients leading them to be disap-
pointed when their surgeon either informs
them that the result is unrealistic or pro-
vides them with a surgical result that does
not match the edited photo.
The way one looks online is considered to
be the first impression of one’s overall image
and personality. Young women mostly opt
for rhinoplasties or nose jobs, lip injections
or brow lifts, while young men prefer laser
treatments to remove unwanted hair and
scars and hair transplant. Women also go for
chemical peeling, botox and body contour-
ing to get those attractive looks. The people
coming for such treatment are in the age
group of 20-40 years and the majority of
them are in their late 20s or early 30s. This
treatment helps in having a more attrac-
tive and striking look from a social media

  1. Image
    manipulation has
    increased demand
    for plastic surgery
    since more people
    are seeing altered
    photos of others
    and comparing
    them to photos of

  2. Social media is
    creating unrealistic
    goals for patients
    looking for plastic

Dr Anup Dhir is senior
consultant, cosmetic
surgery, Apollo Hospital,
New Delhi.


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