PHOTOGRAPHY BY ARTIST NAMEING- CAR AND DRIVER. MAR/2017
SUBARU IS AN ODD COMPANY in so many ways. One is its ratio
of sedan to wagon sales; it is pretty much the opposite of every other
carmaker. Take the Impreza, which sells at a rate of 30 percent
sedans to 70 percent wagons—or, to use the preferred industry
terminology,“five-doors.”Honda,forinstance,expectsthenew
Civic hatch to make up only about 15 percent of overall Civic sales.
No doubt, Subaru has had some very good years. Annual sales
zoomed up right through the recession to the current 600,000
mark,andSubaruhasn’tsquanderedtheprofitsonboozeanddice.
Instead,ithasplowedasignificantpileintoanall-new,soon-to-be-
ubiquitousarchitecturegiventhesexynameofSubaruGlobal
Platform. U.S. Imprezas will be built in Indiana. We’re told that
95 percent of the Impreza is new, from the curved skeletal members
bakedintotheflooranddesignedtobetterhandleimpactpulsesto
thesuper-stiffhardpointsatthebasesoftheA-pillarsthatlaugh
atthesmall-overlapcrashtesttothestouteryetnoheaviersuspen-
sionsubframestotheflowingnewexteriorlines.
Theexteriorandinteriordesignswon’twinanyTheFutureIs
Now awards, but they do pull Subaru into the modern era, especially
inside with three multicolor screens upon which the latest apps run
plus an optional navigation system based on TomTom software and
anoptionalrockingHarman/Kardonstereo.Theupholsterytrim
gets noticeably nicer as you move from the base 2 .0i up to the Pre-
mium, Sport, and Limited trims, where the
cockpit detailing is a big step forward for
Subaru’s cheapest car.
Subaru has wanted to push the Impreza
up the social scale ever since it stopped
offeringbluepaintwithgoldwheelsonthe
WR X STi. The past is the past, and Subaru
wantstheall-wheel-drive-onlyImprezato
bethoughtofnotasahooligan’sproto-rally
carbutasacut-priceAudi,withdynamic
sophistication to match. All the piecesHigh-Toned Hoosier
Subaru’s former runt, the Impreza, strives to be an Asian Audi built in America. _by Aaron Robinson
Sized and
priced right,
handles like
a BRZ with
rear doors.
Not the
most adven
turous styling,
manual still a
fivespeed.