The John Adair Handbook of Management and Leadership

222 The John Adair Handbook of Management and Leadership

‘What is conceived well is expressed clearly

And words to say it will arise with ease.’

Nicholas Boileau

‘If any man wishes to write

in a clear style, let him first

be clear in his thoughts.’

Goethe

‘Have something to say

and say it as clearly as you can.

That is the only secret of style.’

Matthew Arnold