Smaller displacement Harleys on the cards
harley-daVIdson,InsyncwIththeIr
objectivetoencouragemorepeopletoride
globally,recentlyannounceda tie-upwith
QianjiangMotorcyclecompanylimited,chinese
bikemanufacturers,toco-producea 338-ccbike
fortheasianmarket.thiscollaborationwith
Qianjiangwillfacilitatethelegendaryamerican
bikemanufacturerstoexpandtheirhorizon and
catertoa biggerconsumerbase,catapulting
theirsalesfiguresevenhigher.
thisalliancebetweenthetwocompanies
willalsomarkharley-davidson’sentryinto
theboomingsub-400-ccbikesegmentin
emergingmarketsglobally.Qianjiangwas
chosentoco-producethissmallerdisplacement
harley-davidsonmotorcycleonaccount of
theirsignificantexperienceindeveloping
premiumsmall-displacementmotorcycles.
Moreover, Qianjinag enjoy an establishedsupply
basealongwiththeabilitytomeetconsumer
demands.
‘harley-davidsonhasalwaysbeenabout
inspiringridersaroundtheworld.ourMore
roads plan is all aboutbringingourbrand
of freedom to more people,inmoreplaces,
in more ways,’ said Mattlevatich,presidentandchiefexecutiveofficer,harley-davidson,
adding,‘we’reexcitedaboutthisopportunity
tobuildmoreharleyridersinchina, one of the
world’slargestmotorcyclemarkets,bycreating
newpathwaystoourbrand.’
harley-davidsonrealizesthepotentialof
emergingasianbikemarketsandwillcontinue
tocapitalizeontheirgrowthopportunities.this
step is pivotal in the strategy adopted by the
company to achieve their 2027 objective to grow
theirinternationalbusinessby 50 percentof
annualvolume.
thenewsmallerdisplacementharley-
davidsonmotorcycleandenginewillbe
producedina Qianjiangfacilityinchina.the
bikewillfirstbesoldinchina,followedbyother
asianmarkets.harley-davidsonplantoreveal
thisbikeatchinese dealerships by 2020.Pune traffic Police reward
law-abidingMotorists
Ina newInItIatIVe undertheaaBharyojana,thepunetraFFIc
policehavebeensurprisinglaw-abidingmotoristsbyofferingthemspecial
discountcoupons.usingthesecouponscommuterscanavailofdiscounts
onswiggyandZomatoandevenfrommalls,shops,andrestaurantsthat
havebeenropedinforthisinitiative.
puneites who have ensured that their automobile documents are
updated, don’t have pending traffic violation fines, and are obeying the
trafficrulesareidentifiedbythevigilantcopsandrewardedwiththese
coupons.
theideaistoencouragepeopletobecomelaw-abidingcitizens.earlier,
ina similardrive,hyderabadpolicestartedthe“patrolforhappydriving”
initiativewhereintheyawardedcertificatesofappreciationandstickersto
commuterswhowerefollowingtrafficrules.no doubt this is a great move
by the traffic police, but it also underscores the citizens’ poor traffic sense
and reluctance to use riding gear for their personal safety.luminox
india Sign
Ashish
raorane
as Brand
Ambassador
swIsswatchBrand,luMInox,hasropedInproFessIonalrally
riderashishraoraneasitsIndianbrandambassador.raoraneisa known
faceonthemotorsportcircuitandhasparticipatedinraiddehimalaya,
desertstorm,andpanafricaMoroccoandiscurrentlyranked14thinworld
championshipoftheBajarallies.BeingIndia’sonlyprivateerinternational
rallyraidracer,herecentlyparticipatedintheBajaaragoninspain.Based
ontheraceschedulefor 2019 andgoinginto2020,ashishaimstobethefirst
IndiantocompletetheBajachampionshipseries.
withthispartnership,luminoxaimstosupportashish to fulfil his dream of
participatinginthe 2021 dakarrally.
26 BikeIndia August 2019 http://www.bikeindia.in
IgnItIon