Strategic Planning in the Small Business

HO 2-4 (continued)

Unit 2

APPENDIX

CHAPTER

1

External

Analy is

For Haberkorn

Ace I

rdware

INTRODUCTION

Haberkorn

Ace Hardware

(HAH) was founded

by Paul Haber­

korn

in 1955. It is a full service

hardware with

fifteen employees

in nine departments

and is

known for its friendliness.

In ex­

ploring its

external situation,

consultants for

Haberkorn Ace

Hardware

relied heavily on

existing data sources.

For example,

recent secondary

data from the

U.S. Census Bureau,

Survey of

Buying Power,

Standard and

Poor's Industry

Surveys, Hard­

ware Age Magazine,

and the

National Retail Hardware

Associ­

ation provided

a wealth of information

pertinent

to Haberkorn

Ace Hardware.

Locally, each key

competitor was

specified, ana­

lyzed, and compared

on a series

of competitive

factors.

ENVIRONMENTAL

ANALYSIS

REPORT

-HABERKORN

ACE HARDWARE

NATURE

OF THE MACRO

ENVIRONMENT

The elements

of the rlacro environment

that are

most relevant

in the retail hardware

industry

segment include

the economic

189