Boat International – August 2019

Withtheirdistinctive,sportyexteriorlinesdesigned
byFulvioDeSimoni,spottingaPershingonthewater
isaseasyasnamingyourfavouritetuneafterthefirst
fewnotes.“Pershingboatshaveneverbeenclassicor
conservative,that’snottheirtarget,”DeSimonisays.
“Theyarefastandaggressiveandarecreatedforpeople
whowanttostandoutfromthecrowdinwhatthey
doandwhattheyown.IwantedthePershing 140 to
berecognisablehead-on.That’swhyIaddedthe‘face’
tothebow.Likeavintagecar’sradiatorgrille,thisis
anelementthatdistinguishesthe 140 andmakes
itrecognisableevenfromananglewheremostboats
lookthesame.”
YoucancertainlytellataglancethatPershing’s
flagship,andthebrand’sfirstbuildinaluminiumalloy,
isaseriouslyfast-moving,catch-me-if-you-canyacht
thatcagesrawpowerinthatdistinctiveprofile.Butthe
firsthull,Chorusline,wasbuiltforanownerfromthe
FarEastwhoenjoysfamilytimeandbeltingoutatune
withfriends,asmuchashedoesapaceyride–sohis
yachtcombinesitsclassicPershinglookswithcustom
interiorsthatarenotthesameoldsonganddance.
GiordanoPellacani,salesandmarketingdirectorfor
customprojectsatFerrettiGroup,explainsthevision
thatliesbehindthecreationofPershing’snewflagship:
“Wedesignedthe 140 afterdoingresearchonwhat
Pershingowners’needsare.Theywanttomovefastbut
theyalsowantthecomfortsthattheyhaveathome.
Theywantaninnovative,technologicalyachtthatcan
getthemfromMiamitotheBahamasinafast
commute,forexample,orfromMonteCarloto
Corsica.Theydon’thavemuchleisuretimeanduse
theirboatsforlongweekendsmorethanforextended
cruises.Buttheyarealsopeoplewhodreambig,who
wantayachtthatexpressestheirstyleandpersonality,
wheretheycanlivelifeontheirownterms.”
“That’swhycustomisationisimportant,”addsNada
Serafini,Pershing’sheadofsales.“Pershinghasa
recognisablestyle,butwiththeskillsetthatwecan
offerattheFerrettiGroup’ssuperyachtyardinAncona,
ownerscanaddtheirownpersonaltouchestotailor
theyachttotheirlifestyle.”
EdwinHo,ofStarshipYachts,FerrettiGroup’s
officialbrokerforHongKong,hasbeenworkingwith

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