Interviews
Interviews with industry experts and popular figures in your market will
draw a lot of attention, and they help lend a little credibility to your
call‐to‐action.
If you’ve interviewed someone people recognize, not only will it draw in
more traffic, it will also make people naturally feel your own
information is more likely to be good.
Guest Posts
Like interviews, guest posts by popular people within your niche lend
credibility to your own calls‐to‐action.
Tips & Tricks
People love articles that provide simple tips and tricks in an easy‐to‐
digest format.
Lists of 5 ‐ 10 tips and tricks on a particular topic draw a lot of readers,
and make it easy to lead in to a call‐to‐action.
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