YACHTS
Nautor’s SwanO
wners in Japan and Australia are among the first 16 buyers of
the Swan 48, a stunning sales figure confirmed three months
before the sailing yacht’s world premiere at the Cannes Yachting
Festival from September 10-15. The respective yachts will be
on display at the Japan International Boat Show next March and the Sydney
International Boat Show in August 2020.
Olivier Decamps, Asia Pacific Regional Director for Nautor’s Swan,
said: “The client in Japan is an experienced yachtsman who will enjoy
fast, easy cruising within Japan waters. The Australian customer is a
very experienced yachtsman who owns other yachts, too. He will do
some cruising and also enter local races, plus offshore races like the
Rolex Sydney Hobart.”
Following the 78 launched last year and the 65 that premiered
at Boot Dusseldorf this January, the Swan 48 is designed by German
Frers and is able to be comfortably managed by a couple. The standard
layout includes a forward master suite with en-suite and two cabins aft- a guest to port and a VIP to starboard, by the shared bathroom.
“The model has many selling points including the size, below 15m,
the amazing lines by German Frers, the generous sail plan that gives
great sailing performance, and the inherent build quality of Nautor’s
Swan,” Decamps said. “The most popular size in the APAC region is
around 50ft and I think we’ll progressively see customers for larger
models who will keep their yacht in the Med.”
Decamps was also delighted with the recent appointment of Shenzhen
Hone Ocean Culture Communication as the Finnish yard’s new Chinese
agent, confirming another important presence in the region.
Hone’s services include brand promotion, yacht management and
maintenance, chartering, sail training and providing professional crew
for regattas. It has branches in many coastal cities including Xiamen,
Shenzhen, Sanya, Haikou, Dalian, Qingdao and Shanghai.
“We are delighted to welcome Shenzhen Hone Ocean Culture
Communication to our growing network of agents in Asia-Pacific and
worldwide. Hone has been in the yachting industry for over 10 years,
developing the yachting market,” Decamps said.
“They have the expertise to position Nautor’s Swan at the very
highest level in this huge, almost untouched market. Moreover, we
believe the Chinese territory offers great opportunities to Nautor’s
Swan, for all the lines of the fleet, either for cruising yachts as well as
for the ClubSwan range for one-design racing.”
Back in Finland, the Nautor’s Swan Boatbuilding Technology
Centre (BTC) entered its next phase in May following the completion
of a €10.5 million investment in upgrading the existing building and
create an additional 9,935sqm facility, work that started in 2017.
The new facilities are dedicated to new joinery and high-tech
lamination operations, with an oven for post curing and halls for painting,
grinding and polishing, as well as areas for warehousing and logistics.
Giovanni Pomati, Nautor’s Group CEO, said: “All manufacturing
activities now located in the same place imply a better organisation
and logistical operations, with a gain in efficiency and quality. In fact,
the proximity between the engineering department and manufacturing
enables an upgrade in our production.”
Yacht Style plans to include a REVIEW of the Swan 48 in Issue 49.http://www.nautorswan.comSWAN 48s FOR JAPAN, AUSTRALIA
Asia-Pacific owners are among the first 16 buyers of the Swan 48, while the
premium Finnish sailing yacht builder appoints a new dealer in China.The new painting box in the expanded Nautor's Swan Boatbuilding Technology Center; the Swan 48 (top)