americanshootingjournal.com 117COMPANY SPOTLIGHT
PHOTOS BY RAINBOW TECHNOLOGY CORPor decades, Rainbow
Technology has been
manufacturing chemical
products spanning a great
number of industries and categories.
But in 2015, Larry Joe Steeley, Jr.,
the company’s vice president of
operations, saw a niche in the gun
industry that needed filling.
“I was shooting a SASS Cowboy
Action match and saw the need for
a quality paint for steel targets,”
he explains. “Having an extensive
background in aerosol spray paints, I
came up with some samples for folks to
try. I got great feedback from the product
trials and went right into production.
There is nothing else out there like it.”
He adds, “The experience and
breadth of the product line we have
developed over the last 48 years
transitions well into the shooting
sports industry.”
Indeed, Rainbow Technology
has expanded even further into the
industry with a number of products
to serve shooters. These include SJC
Titan compensators, Hunters HD Gold
Shooting lenses, and Pro Ears hearing
protection, among many others. These
products and more are available at
rangestore.net, the company’s web
store that carries what you need to
keep your shooting range, shooting
club, park or private range running
smoothly and looking good.
Steeley, Jr. credits RainbowBUILDING ON TARGET PAINT LINE
F
With their signature spray for
steel bull’s-eyes a success,
Rainbow Technology expands
with more shooting products.Technology’s unique features, high
quality, customer service and value
for their success within the shooting
industry. Case in point, they recently
started an auto reorder program for
their Steel Target Paint that their
customers really like.
“Because Steel Target Paint is a
consumable, our customers have a
need for a regular supply,” he says.
“Once the customer sets up an account
on rangestore.net, they can set thecolor, quantity and frequency of the
delivery to accommodate their needs.
For signing up, we offer 5 percent off
plus free shipping. This makes for
a great value and they don’t have to
think about it anymore. Our slogan
is ‘set it and forget it.’ Our customers
are really taking advantage of this
program and signing up!” Editor’s note: For more information,
visit rangestore.net.Rainbow Technology’s firearms-related products include Hunters HD Gold Shooting lenses, Steel
Target Paint in a variety of colors, Pro Ears hearing protection, and SJC Titan compensators.