Guinness World Records 2018

(Antfer) #1

Fashion Extremes


SOCIETY


OLDEST
MALE MODEL
On 25 Mar 2015,
model and actor
Wang Deshun (CHN,
b. 1936) caused a
stir when he strode
the catwalk bare-
chested at the age
of 79. The show,
featuring designs by
Hu Sheguang, was
part of China Fashion
Week in Beijing. Wang


  • who once taught
    runway modelling
    at a fashion school

  • stays in shape by
    exercising at the
    gym for 3 hr a day.


The global trade in knitted hats accounts for approximately
$4.8 bn (£3.58 bn) every year.

Best-selling activity
wearable electronics brand
Fitbit (USA) had estimated
sales of 19,023,200 units
in 2015. (Figures retrieved
on 23 Aug 2016.)

Best-selling
autonomous wearable
electronics company
Samsung Corp (KOR) had
sales of approximately
1,705,900 units in 2014.
(Figures retrieved on
17 Sep 2015.)

Best-selling smart
wearable electronics brand
The Apple Watch (USA)
had estimated sales of
8,719,700 units in 2015.
(Figures retrieved on
23 Aug 2016.)

Largest apparel brand
Fashion outlet H&M
(SWE) had estimated
sales of $18,757,863,800
(£15,244,600,000) in 2 016.
(Figures retrieved on
16 Jan 2017.)

Largest footwear brand
Nike (USA) had estimated
sales of $27,395,441,700
(£18,478,000,000) in


  1. (Figures retrieved
    on 27 Apr 2016.)


Largest men’s
swimwear brand
Speedo (UK) had estimated
sales of $136,152,200
(£91,834,000) in 2015.
(Figures retrieved on
27 Apr 2 016.)

Largest luxury jewellery
and watch retailer
Swarovski (AUT) has the
most units/outlets – 525
in 2 015. (Figures retrieved
on 24 Oct 2016.)

Richest person in fashion
According to Forbes, Amancio Ortega (ESP),
boss of Spanish fashion retailer Zara, had
a personal fortune estimated at $67 bn
(£45.85 bn) as of 1 Jun 2016. This makes him the
second wealthiest person in the world. Ortega
opened the first Zara shop in 1975; today, his
Inditex group operates more than 7,000 stores.
The richest person in fashion (female) is
Liliane Bettencourt (FRA), the major shareholder
of the cosmetics company L’Oréal. Bettencourt,
whose father founded L’Oréal in 1909, was worth
$36.1 bn (£24.7 bn) as of 1 Jun 2016.

Most expensive fashion show
The annual Victoria’s Secret Fashion Show on
30 Nov 2016 cost an estimated $20 m (£16 m).
The lingerie spectacular – held at the Grand
Palais in Paris, France – featured 82 outfits worn
by models including Kendall Jenner and Adriana
Lima, and a live performance from Lady Gaga.

Most valuable bra
Revealed at a Victoria’s Secret fashion show on
13 Mar 2001, the Heavenly Star Bra was valued at
$12.59 m (£8.5 m). It featured 1,200 Sri Lankan
pink sapphires and an emerald-cut diamond
centrepiece worth $10.6 m (£7.28 m).

Most followers on Twitter
for a fashion personality
Model and reality TV star Kim Kardashian
(USA) had 50.6 million followers as of 24 Mar


  1. This made her the most popular fashion
    personality on the social media network, and
    the 13th most popular overall.


Most Model of the Year wins
at the Fashion Awards
Kate Moss (UK) has won three Model of the Year
awards, in 1996, 2001 and 2006. The model has
fronted campaigns for Chanel, Calvin Klein, Dior
and Gucci, and designed a range for Topshop.

Most Designer of the Year wins
at the Fashion Awards
Alexander McQueen (UK) won the Designer of
the Year award four times: in 1996, 1997, 2001
and 2003. His designer label had won 10 prizes
at the prestigious ceremony as of Dec 2016 –
the most wins at the Fashion Awards.

Oldest model to feature in Vogue magazine
Bo Gilbert (UK, b. 1916) modelled for the
May 2016 edition of British Vogue aged 100,
in honour of the magazine’s centenary issue.
Singer Tina Turner (b. 26 Nov 1939) became
the oldest Vogue cover model when she posed
for German Vogue’s Apr 2013 issue, aged 73.

Most American Vogue covers
Actress and model Lauren Hutton (USA)
appeared on 26 covers from Nov 1966 to
Nov 1999. This is six more than models Jean
Shrimpton (UK) and Karen Graham (USA).

Most consecutive fashion magazine
front covers
As of 2 Nov 2015, Girolamo Panzetta (ITA) had
appeared on the front of every single edition of
Japanese men’s fashion magazine LEON since
its launch in Sep 2001 – a total of 170 covers.

Most subscribers for a fashion/beauty
channel on YouTube
”Yuya”, aka Mexico’s Mariand Castrejón
Castañeda, had 17,883,628 subscribers as of
24 Mar 2017. Also known as “lady16makeup”,
Yuya began her vlog in 2009.

First designer label
Charles Frederick Worth (1825–95) was the first
designer to sign his work with a label, show
garments on live models and organize seasonal
collections twice a year. Born in Lincolnshire,
UK, he moved to France in 1845, where his
talent for design was discovered by the ladies
of the court of Napoleon III. By 1871, Worth had
1,200 people in his employ.

Q: At which sport did


model Gisele consider


turning professional?
A: Volleyball

HIGHEST ANNUAL EARNINGS FOR A MODEL (CURRENT)
Gisele Bündchen (BRA) made $30.5 m (£20.8 m) in the 12 months
leading up to Jun 2016, according to Forbes. Despite retiring from
catwalks in 2 015, she remains the industry’s top earner thanks to deals
with the likes of Chanel and Carolina Herrera. Estimated career earnings
of $400 m (£273.7 m) also make Gisele the richest model.
According to the latest available figures, the highest annual earnings
for a model (male, current) is $1.5 m (£1 m), achieved by Sean O’Pry
(USA) in 2013–14. O’Pry has appeared in campaigns for Versace and H&M.

SALES-TOPPING
FASHION BRANDS

Source: Euromonitor
International Passport
database
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