Golf Magazine USA – September 2019

AN INNOVATIVE TWIST

EACH OF THESE FOUR BRANDS ARE CHANGING THE LANDSCAPE OF GOLF STYLE. HERE’S HOW.

Fo r a y Malbon Bonobos Greyson

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Fo r a y designs one core line

every season featuring elevated

essentials like polos, skirts,

sun-shirts and dresses, but

the company keeps its offering

fresh with ten to twelve

limited-edition collections per

year inspired by streetwear,

trend forecasts, and fashion-

week runways. Founder Megan

LaMothe refers to these

limited-edition sets as “sister

friends,” because while each

of them offers a unique

aesthetic, they’re all made

with the same high-quality

Italian fabrics, and the fit is

entirely consistent throughout.

Malbon Golf generates demand

like few other niche brands.

It can thank founder Stephen

Malbon’s strong Rolodex (Malbon

founded a creative agency and

media outlet for influential

celebrities). He started Malbon

Golf as an Instagram account to

share his newfound obsession

with his big-ticket clientele. A

cartoon logo he created for the

account made its way onto a few

pieces, which eventually turned

into a variety of sought-after

collections and a physical store in

Los Angeles, attracting the likes

of Justin Bieber, Travis Scott,

ScHoolboy Q and others.

When Bonobos launched as an

exclusively e-commerce business

in 2007, it transformed a heavily

brick-and-mortar industry. Ever

since, the company’s meticulous

approach to fit has been second

to none. Each pair of Bonobos

Golf trousers is available in four

fit options, 11 waist sizes, five

lengths and anywhere from five

to eight colors and patterns,

which Bonobos masterfully

weaves into each collection.

Justin Rose’s embrace of pat-

terns in 2019 is a testament to

how easy Bonobos makes it for

conservative golfers to transi-

tion to more stylish options.

Most Greyson pieces are made

with Italian fabrics designed for

triathletes—a combination of

elastine with a nylon blend that

provides stretch without being

flimsy. Founder Charlie Schaefer

builds from that base to design

polos, shorts and trousers that

speak to golf’s conservative

roots while also drawing from

nature and fashion to reinvig-

orate golf style via unique pat-

terns and such unconventional

offerings as joggers, hoodies and

bombers. “The diverse collec-

tions,” Schaefer says, “give all

golfers the opportunity to tell

their own story.”

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