PHOTO: NICOLA KATIE/ISTOCKPHOTO.COMHOW TO BUILD A SUCCESSFUL
PODCAST FOLLOWING
28
february/march 2019yogajournal.com.auRosie Acosta, inspirational speaker, yoga and meditation teacher,
and host of the hugely popular podcast Radically Loved, shares her tips
for taking your audience from nobody to new heights.
1 Believe in your
message
When you’re passionate about
something, it becomes infectious.
Just like sharing an exciting story
with your friends, if you’re excited
about your message, your audience
will feel your enthusiasm. You’ll share
a connection, almost as if you were
sitting side by side. Share what
you’re psyched about creating or
learning, and most importantly,
believe in what you are doing.
Ultimately, that’s how you’ll build
relationships with your listeners.2 Be authentic
Building a connection with an
audience will require authenticity. People
don’t like being sold or told what to do.
Your voice should be genuine, as if you’re
having a conversation with a friend.
There should be an ease and warmth to
your voice. Someone out there is ready
and excited to hear what you have to
say, so say it in a way that feels
heart-centred rather than like you
have an agenda. Some of my favourite
podcasts to learn from are Yogaland,
Highest Self, Wabi Sabi, Earn Your
Happy, and Free Cookies.3 Listen to your
audience
Always invite your listeners to connect
with you. Share your email address or
your social handles so your audience
can ask you questions and share their
own stories and feedback. Podcasting is
about building a relationship with your
community, and it can’t be one-sided.
You get to decide what to do (or not do)
with feedback, but your audience will
appreciate feeling acknowledged when
they have strong opinions about certain
topics or a particular type of guest.
Engaged listeners are the people who