Online entrepreneurs
H
ow often do you practice by
yourself? For many of us the
answer is ‘Not as often as
I should’ – or maybe even
never.
That’s a shame. No matter how regularly
we go to classes, we see practicing by
ourselves as the ultimate expression of what
it means to be a yogi.
It’s also a great way to get your yoga fix
for free or certainly at a fraction of the cost
of regular studio-based classes.
If we do develop a way of practicing alone,
the challenge can be to be move out of our
comfort zone or to try different yoga styles.
Online yoga classes are an excellent
way to practice on our own or push the
boundaries. They’re also a great way to
experiment in private. The question is how to
find the right class?
Fortunately, online yoga is booming and
there are plenty of options available toIt’s not difficult to create your own online yoga classes these days. David Holzer
explores how three very different sets of people did it their way
Te acher zone
“Online yoga classes
are an excellent way to
practice on our own or
push the boundaries.
They’re also a great way
to experiment in private.
The question is how to
find the right class?”the discerning yogi – and this gives yoga
instructors plenty of food for thought if
they want to start creating their own digital
lessons and classes for their students.
Here’s how three very different online yoga
providers got started.Daily OM
Scott Blum and his wife Madisyn Taylor
started DailyOM (dailyom.com) in 2004.Their aim was to integrate their own interest
in consciousness and spirituality into their
professional lives.
“We started by sending messages of
consciousness and awareness that Madisyn
wrote and I used my expertise in technology
and new media to develop a platform that
attracted subscribers,” Blum explains.
“It soon became obvious it was more
about service to others than our own
personal goals.”
Yoga has always informed the couple’s
values. “Once we began to have some
success with our online courses in the
subjects of self-help and spirituality,” he says,
“we decided to offer health and wellness
courses. Yoga was an obvious place to start.”
Something that particularly appeals about
DailyOM is its sliding scale, ‘pay what you
feel is right’ model, used for most courses.
“We feel that personal development
shouldn’t only be available for the wealthy,”