O_Y_UK_2015_05_

M

arketing your yoga business requires a lot of words. Words for

your website, for your flyers, for your social media statuses,

for your blogs; words for your videos and for your talks and

articles and podcasts and networking and any other marketing

you choose to do.

And if you plan to stay in business for years, then marketing requires years and

years’ worth of words.

This concept may sound exhausting. All those new words? You might start out

marketing with enthusiasm and gusto, and then hit a dip. What else can you say

about your yoga classes, workshops or retreats? It can feel like you’ve said it all

already and that it’s impossible to find any new ways of communicating. You’ve

told people they can expect peace, or challenge, or that yoga will open spaces

within them; you’ve expressed deeper spiritual truths or physical benefits - and

now you’ve said all that, what else is there to say?

World of words

Fear not. If you’re worried you’ll run out of marketing content, or if you suspect

you already have, then here’s an unusual tip: Aim to bore yourself stupid with

your marketing.

You’re so ‘in’ your world of yoga. You know every intricacy of your love story

with yoga and because you live in this place, you may forget that others haven’t

heard the stories before. The fact that yoga helps people feel a certain way, it’s so

obvious to you; you could rattle off the facts and stories in your sleep. But your

prospective students have never heard these things before, at least not quite in

the way that you’re saying them. Your thoughts are going to sound fresh and eye-

opening to them.

When something comes so naturally to you, it feels obvious. When you’ve

talked about certain asanas or mindsets or overall life benefits over the years of

training or with your colleagues, they’ve become embedded and ingrained within

you. You forget what it was like to discover them for the first time.

Discovery time

Your new students-to-be are in that early discovery phase. These concepts,

expressed in your unique way, are brand new, revolutionary and amazing to them.

They haven’t heard these stories before. You can share the tiniest detail or micro-

moment and blow their minds.

I once heard the maxim: “It’s only when you start boring yourself that people

start to listen to you.”

So, don’t be afraid of saying the same things over and over again, in different

formats, for many years. What’s old to you is new to your prospective students.

What’s “yeah yeah yeah” to you is “yeah? yeah! yeah!!!” to your community.

Corrina’s popular course, Turn Your Passion to Profit, starts again soon; get

front of the queue at: youinspireme.co.uk

om actions

“You know every intricacy of your love

story with yoga and because you live in this

place, you may forget that others haven’t

heard the stories before”