Canadian_Running_-_November_-_December_2016

(singke) #1
By Sinead Mulhern

M


arch 2, 201 4 was brutally cold in downtown Toronto. Dan Grant stood and
waited, dressed in running gear equipped to handle the elements. In those frigid
conditions, the usually busy streets were nearly void of pedestrians but off in the
distance, a figure ran towards Grant. As he got closer, he stopped, looked at Grant and
said “Are you the one who is running to the brewery?”
That was the first ever run of the now well-known RunTOBeer group – a Toronto
club famous for capping off the run with beer at a local brewery or coveted pub. That
night was also the first time founders Dan Grant and Tej Sandhu met. The run club –
now 2,300 Facebook members strong – started on Twitter. “I put out a Tweet saying,
‘I’m going to run 5k to Mill Street Brewery, who wants to join me?’” says Grant. “Tej
was the only one who showed up.”
The idea behind that 1 40-character message was to gather people to blend two social
activities: running and having a pint. The fact that only Sandhu showed up didn’t

dissuade Grant. There was a lot of interest on social media. The two knew they were
onto something. They decided to form a club. “We thought we’d never get more than
25,” says Grant.
Now, in late 2016, about 100 followers from their broad social media presence show
up to each run. Meet ups initially happened every other Sunday but as the group grew,
so too did their calendar. “Brewer’s Backyard ” is the name given to long weekend
runs, “Venture Off the Beaten Path ” is a Tuesday trail run in summer, and on the first
Saturday of each month, is the Toronto chapter of Mikkeller Club – an international
beer club with the Toronto version hosted by RunTOBeer. On top of that, the group
often partners with Canada Running Series for training runs on Thursdays.
The group which was striving for a couple dozen members has become a staple in the
Toronto running scene, an intro to running for many beer industry people and good
business for pubs and breweries in the city. When RunTOBeer started getting atten-
tion, breweries started reaching out with an offer: bring the pack of runners, their first
pint will be free. “ That was big for us when the breweries recognized what we were
doing,” says Grant. “From there, the runners always have their first beer free.” Usually
they stick around to buy a second or third. It’s a win-win for everyone.

RUNTOBEER
TORONTO,
ONTARIO

Club Stats

FOUNDED 2014
MEMBERS 2,300
FEES Free
WEBSITE facebook.com/groups/RunTOBeer/

T.O. Runs to Beer


RunTOBeer is the Toronto club famous for capping off the run
with beer at a one of the city’s many great craft brewery pubs

RunTOBeer has evolved greatly since 201 4.
Club beer glasses sit in the cupboards of many
runners and at races throughout Ontario, it’s easy
to spot a RunTOBeer shirt in the crowd. When
members travel, clad in that shirt, they often snap
a shot and tag the group on social media. They have
even branched out and done runs in the Muskoka
area, Ottawa and Montreal. How will it grow from
here? That’s hard to say.
“I could maybe see a day where a chapter would
happen in another city,” says Grant. RunTOBeer
offspring in Calgary or Vancouver – that’s a far
cry from when Grant waited on a dark and snowy
corner crossing his frozen fingers and hoping
someone would come.

Sinead Mulhern is Canadian Running’s web editor.
runningmagazine.ca Canadian Running 67

Inge Johnson/Canada Running series


club scene

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