Seriously. A
crème fraiche
without the
crème, which
means that for
the first time
ever, every one
can enjoy it.
You might be thin-
king: “No crème? How can
it be a crème fraiche?”
Which is exactly why you
should consider putting
this ad down and picking
up a carton to try your-
self. In Sweden, where
we make this amazing
product,
it has done
nothing less
than revoluti-
onise the lives
of our veggie,
vegan and
lactose-
averse friends
because not only is it
completely dairy-free, it
performs just like fraiche,
which is pretty fraiche if
you think about it. Oh, one
more thing. You’ll find it
in the chilled section at
Tesco. Enjoy.