A commitment to kindness
Beauty should not just be people-friendly but kind to the planet too
T
he Welsh cleric Geoffrey of
Monmouth once wrote that
the fields of Avalon “have no
need of the ploughs of the
farmers and all cultivation is
lacking except what nature provides.”
Inspired by this concept, the Avalon
Organics brand was founded on the deep-
rooted belief that all beauty comes from
the earth.
“Avalon Organics is all about natural and
organic living at an affordable price and
embodies the notion of combining modern
science with ancient botanical knowledge,”
the company states.
The company believes that both the
earth and all the life living upon her are
deserving of respect.
“To show this respect means behaving
in a truly holistic and environmentally
sustainable way. It’s about redefiningbeauty from the inside out, because real
beauty means nurturing body, mind and
soul – and making sure the earth stays as
beautiful and healthy as you are, always.”
As testimony to this notion, Avalon
Organics uses pure plant-based organic
ingredients ranging from lavender and
rosemary essential oils to quinoa protein,
aloe and vitamin E from only trusted,
certified sources. The aim is to ensure that
every product is not just safe for humans
to use and enjoy, but also safe for the
earth too.
And to prove the natural beauty brand
practices what it preaches, each of its
products is certified under well-respected
organic standards: NSF.ANSI 305 Standard
for Personal Care Products Containing
Organic Ingredients, or the USDA National
Organic Program standard.
In the same vein, it never tests its
products on animals and will only use
ingredients if suppliers can prove they have
similar ethics. This ‘commitment to kindness’
is represented by the Leaping Bunny logo,
which appears on all of its product labels.
Most Avalon Organics products are
vegan, and all are vegetarian friendly.
The secret of deep-rooted, natural
beauty is nourishing not only the body, butalso the mind and soul too,” the company
believes.
The Avalon Organics range consists
of fragrant hair and body care crafted
from the finest natural ingredients and
organic essential oils, including lavender,
peppermint, lemon and rosemary, and
three different skincare lines which each
target a different skin type: Intense
Defense with Vitamin C, white tea and
lemon bioflavonoids to help delay the signs
of ageing; Brilliant Balance with prebiotics,
lavender and cucumber to help fight
dullness and care for sensitive skin, and
Wrinkle Therapy with CoQ10 and rosehip
to combat lines and wrinkles.
The company even has its packaging
made from recycled and recyclable
materials combined with sustainably
sourced paperboard in order to minimise
its carbon footprint and lessen its impact
on the environment. All formulas are
tested to evaluate the organic carbon
to CO2 conversion rate necessary for
biodegradable certification.
Look out for Avalon Organics products
at Whole Foods, Ocado and selected
Holland and Barrett and Waitrose stores.Visit: avalonorganics.comEthical
Beauty