MARKETING
There are so many ways you can be in control of your own
marketing now and you don’t have to spend a fortune to do it. I
created my own website using Wix where I can easily update my
class details without needing a web company to do it. Make use of
apps! I use Canva for most of my marketing from social media posts
to business cards and flyers, Photofox for creating artwork and
iMovie for making short videos.WHAT’S YOUR SECRET
I don’t put all my eggs in one basket! As well as teaching yoga I work
part-time in marketing and also create and sell my own jewellery
(for a yoga teacher, I’m not very good at relaxing!). I realised early
on that I’d have to teach so many classes per week to maintain my
income that I’d physically burn out. You either need to do less of
what earns more (workshops and retreats) or balance your income
through other means, even if it’s linked to yoga in a different way,
such as writing or working at a studio.SELF-CARE
I spend a lot of time with people and communicating, when I’m
actually quite an introvert. As such, I like to enjoy quiet time alone
either making my jewellery, reading or cooking. It’s vitally important
as a yoga teacher to look after your own physical wellbeing. How can
you help others if you don’t look after yourself? Even yoga teachers
get run down and injured! I have regular massages with a lady who
gets out my knots and helps me to unwind. I’ve also discovered the
delights of an Epsom salt bath to soothe aches and pains. I add a few
drops of aromatherapy oil, put on my ‘Yoga Chill’ Spotify playlist, sink
into the warm water and imagine I’m in some exotic spa! HARDEST LESSON
Being too generous with my payment system. I used to let people
carry classes over if they couldn’t make it but when I had several
weeks of making a grand profit of just a few pounds I had to get
tough. I gave people the option to do a block booking without
carrying classes over or a drop in rate which cost more. I was
worried I’d lose people but when I explained why everyone was
really supportive. I do feel lucky to have a fantastic bunch of yoga
students though, which makes it feel less like work and more like a
family get together.WHO DO YOU ADMIRE
Lara Heimann has some excellent tips for approaching yoga from a
physical therapy perspective, making me look at the ways in which
I break down many yoga asanas. Along the same lines, Cecily Milne
of Yoga Detour has some brilliant drills for building proprioception
and strength.Written and compiled by Claudia Brown (yogabyclaudia.com)Tips from the experts to help you grow the yoga business of your dreams.
Te acher zone
MyYogaBiz
This month: Samantha Stone, 39 from
Ashford in Kent (samstoneyoga.com)Worldmags.net