Indonesia Tatler – July 2019

20 indonesia tatler. july 2019

The food and beverage industry
will always thrive—after all, we
will always need food to survive.
But to stand out from the pack,
entrepreneurs needs to be brave
in seizing opportunities and in
creating more innovations and
differentiations. With this in mind,
and with Indonesian cuisine as
the main core of her business,
Stefanie Kurniadi founded the
Cita Rasa Prima (CRP) Group.

If you were to summarise the CRP
Group, what would you say?
The CRP Group is the next big thing
in the F&B industry in Indonesia.
The group’s DNA is to generate
happiness through food, and remain
relevant, convenient, and valuable.
Every brand managed by the CRP
Group is not just a product, but the
brand itself becomes part of our
customer’s life. It is a lifestyle,

CONCIERGE | GENERATION T

STEFANIE

KURNIADI

FOOD FOR THOUGHT

The founder of Warunk Upnormal, Stefanie Kurniadi, sits with Indonesia

Tatler to share about her success story in the culinary business, redefining

success and failure, and seizing opportunities

a creative hub, and also a culinary

experience, especially for millennials and

GEN-Z.

What’s next for the CRP Group

this year?

We have several targets to hit, one of

which is growth in the number of our

stores—we aim to achieve 200 outlets

this year. Furthermore, we are also

focusing on strategic initiatives, such

as a tech-savvy approach as a one-stop

reservation service through http://www.

pesendulu.com and the first pay-at-

table system in Indonesia through our

mobile application Upnormal Apps.

How about in five years ahead?

In five years, we aim to be the

biggest food chain in Indonesia, and,

furthermore, through continuous

improvement, we aim to do what

we have always dreamed of doing:

to spread value in countries outside

of Indonesia, making our country

proud as a local brand that has

succeeded in the global market.

How do you produce creative

ideas and new innovations?

I remain open-minded, open to

learning new things, and open to

criticism so there will always be

incentive to improve. I make every

day fun and have a good work-life

balance. Creativity and innovation

only come when your brain is able

to think clearly.

Generation T is Indonesia Tatler’s platform

for the leaders of tomorrow. To read more

interviews with young game-changers

like Stefanie scan the QR code or go to

indonesiatatler.com/generation-t