ELLE.IN 56 JULY
FIRST LOOK
C
aroline Scheufele has
always been a trendsetter.
Her career has been
one of many milestones
long before she came to
helm Chopard in 2001, as its co-
president. In 1985, she kicked off
the family-run company’s jewellery
line. In 1998, she reimagined the
Cannes Film Festival’s prestigious
Palme d’Or award. And more
recently, in 2018, she made
Chopard the first-ever sustainable
luxury jewellery brand by ensuring it
only uses Fairmined-certified gold.
The certification assures ethical
metal extraction and
fair payment for the
miners.
But she’s far from
done. Nearly three
decades into steering
the brand towards
scaling newer
heights, the German-
born designer talks
to ELLE about her
secrets to success, her
vision for the brand,
and her continued
commitment to
sustainability.ELLE: What is your
design philosophy?
And from where do
you draw inspiration?
Caroline Scheufele:
Don’t look at what
others are doing; be a step ahead
and set trends rather than follow
them. My inspirations range from
architecture, fashion and nature, to
the different cultures I encounter on
my travels.Happy Hearts bangleGREEN
THUMB
Caroline Scheufele talks
about leading Chopard
towards a sustainable future
A bracelet from the Happy
Hearts Wings collection,
launched at Baselworld 2019Happy Hearts earrings
A bangle from the latest
addition to the iconic
Happy Hearts collection–
Happy Hearts Wings