The_Essential_Manager_s_Handbook
SELLING / 299 MAKE A POSITIVE FIRST IMPRESSION Be positive: smile, be enthusiastic, and open conversation with a thoughtful comp ...
300 / COMMUNICATING EXTERNALLY Understanding culture When you’re communicating with a culture other than your own, you need to b ...
COMMUNICATING ACROSS COUNTRIES AND CULTURES / 301 Recognizing change The culture of any country is constantly undergoing change. ...
302 / COMMUNICATING EXTERNALLY Communicating internationally On a personal level, communicating across international borders mea ...
COMMUNICATING ACROSS COUNTRIES AND CULTURES / 303 ASK YOURSELF... Do I understand the culture? YES NO 1 Do I understand the basi ...
304 / COMMUNICATING EXTERNALLY Preparing content for the web THINK ABOUT LENGTH AVOID FRAGMENTATION 16 % Limit the length of eac ...
WRITING FOR THE WEB / 305 ENSURE EASY ACCESS USE SUMMARIES PREPARE FOR PRINT of users read a web page word for word; most people ...
306 / COMMUNICATING EXTERNALLY Communicating through social media Devise a strategy Social media can be used in many different w ...
COMMUNICATING THROUGH SOCIAL MEDIA / 307 Engaging with your audience How you communicate through social channels depends on your ...
308 / COMMUNICATING EXTERNALLY Preparing for a teleconference Running a successful and productive teleconference depends largely ...
RUNNING A TELECONFERENCE / 309 Schedule the teleconference for a time and date that suits everyone. Share important resources in ...
310 / COMMUNICATING EXTERNALLY Ensure the office from which you are calling is neat and that there’s nothing distracting in the ...
RUNNING A TELECONFERENCE / 311 Switch off any potential distractions, such as the telephone, and set your Skype status to “Do no ...
312 / COMMUNICATING EXTERNALLY Communicating in a crisis There is a huge difference between business problems and crises. Proble ...
COMMUNICATING IN A CRISIS / 313 Dealing with a crisis Communicating in a crisis is different from managing a business problem. Y ...
314 / COMMUNICATING EXTERNALLY Capitalizing on opportunity Learn to see media interviews as an opportunity to reach a large audi ...
PREPARING FOR MEDIA INTERVIEWS / 315 Being the subject of a news media interview is never easy, and can be stressful and risky. ...
316 / COMMUNICATING EXTERNALLY Building brands Winning hearts and minds A brand is, first of all, a promise of an experience. It ...
BUILDING BRANDS / 317 In focus BRAND VALUE Brands that have a clear sense of themselves and have worked diligently to deliver on ...
US_318-319_Presenting_Introduction.indd 318 02/06/2016 16:41 ...
«
11
12
13
14
15
16
17
18
19
20
»
Free download pdf