The_Essential_Manager_s_Handbook

FOCUSING ON THE FUTURE / 133

STRENGTHS

>>^ What advantages or unique ideas and proposals^

do you have?

>>^ What do you do differently or better than anyone else?

>>^ What unusual materials or low-cost resources^

do you have sole access to?

OPPORTUNITIES

>>^ What new opportunities or emerging trends^

can you identify?

>>^ What interesting changes in technology and

developing products are you aware of?

>>^ Are there new consumer spending patterns^

or demand for different services?

WEAKNESSES

>>What challenges or areas should you avoid?

>>^ Do new products or processes need further

development or investment?

>>^ Have market research results been positive,

or is there insufficient demand?

THREATS

>>^ Are stringent or expensive quality standards

or requirements being imposed?

>> Are you in a good financial position to adapt to

any change quickly?

>>^ Would any communication or technological issue

challenge your market position?

S

W

O

T

Question your decisions using a SWOT analysis

US_132-133_Focusing_on_the_future.indd 133 31/05/16 5:29 pm