The_Essential_Manager_s_Handbook

150 / LEADING THROUGH CHALLENGES

Learning from

entrepreneurs

Finding opportunities

What marks out entrepreneurs is

their preparedness to listen to their

customers, see new opportunities,

and back their ideas with drive and

determination. They also have a

refreshing attitude to “failure”—

everything is viewed as a useful

experience, and trial and error is

seen as a legitimate path to success.

Entrepreneurs think ahead, don’t

accept the status quo, and ask

questions that begin with “Why,”

“Why not,” and “What if.”

Entrepreneurs enjoy creating value by taking advantage of opportunities

and solving problems for customers. Leaders in organizations of all

sizes—and all ages—can learn from their bold approach, it is just a

question of looking in new ways at old problems and producing

innovative solutions.

Why?

Why Not?

What if...?

US_150-151_Learning_entrepreneurs.indd 150 30/05/16 3:02 pm