The_Essential_Manager_s_Handbook

DEVELOPING VISUAL SUPPORT / 261

CHOOSE THE RIGHT CHART

Charts and graphs are a useful

way to display data. Be sure to

select the type of chart (such as a

pie chart, bar chart, or line graph)

that most clearly illustrates

any comparisons you want to

make, and use color carefully

to emphasize your point.

Tip

Choosing when to use it

Displaying information in a visual manner will enhance most

presentations, but tends to work best:

>>When you have new data for your audience

>>When the information you hope to convey is complex^

or technical in nature

>>If your message is coming to the audience in a new context

>>For certain types of information—such as numbers, quick

facts, quotations, and lists

>>For explaining relationships or comparisons

>>For revealing geographical or spatial patterns

Visual support

can help explain,

reinforce, and

clarify the spoken

word: try showing

as well as telling

US_260-261_Developing_Visual_Support.indd 261 31/05/16 5:29 pm