DELIVERING YOUR SPEECH / 267Step up to the lectern, breathe
deeply, smile, think positively,
and speakHumanize and personalize your
speech—share your experiences,
values, goals, and fearsDo your best to be one of them
(unless it’s clear you are not)Use humor where appropriate
(unless you are not funny)Actively involve the audience as
much as you canFocus on current local events
and issues known to the audienceBlueprint the speech: tell the
audience where your talk is goingBegin with the familiar, then
move to the unfamiliarTalk process first, then add
in the detailVisualize and demonstrate your
ideas where you canSummarize your key points as
you progress through a speechGive examples to illustrate your
concepts and ideasTell stories, and dramatize your
central themeMAKE A CONNECTIONWays to keep your audience interested
HELP THEM UNDERSTANDUse the confidence that you’ve developed
in planning and rehearsal to take thenext step: get up and speak
US_266-267_Delivering_Your_Speech.indd 267 30/05/16 3:04 pm