The_Essential_Manager_s_Handbook

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In today’s global economy, you may find yourself


countries and cultures Communicating across


cultures, through a variety of media, including
the internet. Focus on your company’s core goals
and identity to ensure consistent messaging.

Communicating


externally


US_296-297_Communicating_externally_Op15.indd 296 30/05/16 3:05 pm

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