BUILDING POWER / 67
FRIENDLINESS
Use flattery, create goodwill, act humbly, and be
supportive prior to making a request. This works
best when you are well liked.
BARGAINING
Exchange benefits or favors to negotiate outcomes
acceptable to both parties. This works best when
organizational culture promotes give-and-take cooperation.
ASSERTIVENESS
Be direct and forceful when indicating what you want
from others. This strategy is most effective when the
balance of power is clearly in your favor.
COALITIONS
Develop support in the organization for what you want to
happen. This is most effective where final decisions rely
on the quantity not the quality of support.
REASONING
Use facts and data to make a logical or rational
presentation of ideas. This is most effective when
others are trustworthy, open, and logical.
HIGHER AUTHORITY
Gain the support of those above you to back your requests.
This is only effective in bureaucratic organizations where
there is great respect for authority.
SANCTIONS
Use organizationally derived rewards and punishments
to obtain desired outcomes. This approach is only for
influencing subordinates, and may be seen as manipulative.
Ways to use managerial
power to obtain desired
outcomes
US_066-067_Bulding_Power.indd 67 30/05/16 3:01 pm