2019-09-09 Publishers Weekly

HONOREES

BakerPublishingGroup.com

Congratulations

TO OUR

PW StarWatch

Honoree

Josh Mosey

Children’s Product Buyer,

Baker Book House

LYNN FORD

Digital marketing and PR manager

C&T Publishing, Concord, Calif.

L

ynn Ford is a driving force for

family-owned C&T Publishing,

which has 30 employees and

publishes a list of 40 books and

20 gift and novelty products per year in

the areas of quilting, sewing, and crafts.

Amy Marson, to whom Ford reports,

says the small staff and conservative marketing budget has not

impeded Ford’s efforts in developing programs that grow sales by

using organic social media tools with minimal cost. Just in the past

year, Ford has been responsible for three major efforts: she redesigned

the company’s website, doubled the number of YouTube subscribers,

and launched C&T’s podcast, Behind the Seams. Since she joined the

company five years ago, her other Herculean efforts have included

posting content on Pinterest that has generated 1.2 million views

per month, and growing C&T’s Instagram account by over 1,900%

and Facebook by 29%. “An innovative marketer, Lynn is consistently

searching out the next great marketing opportunity,” Marson says.

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GRACE DOYLE

Editorial director,

Thomas & Mercer/47North

Amazon Publishing, Seattle

G

racie is the total

package: dynamic

leader, mad execu-

tive skills, acute editor and marketing expert, avid

reader, constant champion of authors, a true connector. I actually

want to be Gracie when I grow up,” says Meg Ruley of the Jane

Rotrosen Agency. “Who wouldn’t?” Doyle’s perch whence she

wins such praise is leading the Thomas & Mercer and 47 North

imprints, which cover mystery, thriller, and true crime at Amazon.

Associate publisher Hai-Yen Mura credits her with such victories

for the company as procuring eight nominations and two wins of

the International Thriller Writer Award, as well as the success of

Robert Dugoni, whose books have reached four million readers.

Doyle also successfully snatched up top authors Patricia Cornwell,

Lee Goldberg, and Gregg Olsen for the press. Perhaps that is

because, as Mura says, “no one fights harder for her authors, or

champions them more fiercely, more loudly, than Grace.”

“