2019-09-01 AdNews

PS:Myinitialreactiontothisone

forDJswasthatit feltdisjointed.

Theedit,soundmixandpacing,

particularlythefactthatit stops

soabruptly,allaffrontedmy

naturaldesirefororderand

polish.However,weshouldn’t

apply the standards of traditional

advertisingproductionvaluesin

thisspaceandthisdidgenuinely

feellikeit wasmadebythe

influencer,RozaliaRussian.

Regardless,I reckona fewsubtle

tweakstotheexecutionwould

increasecomprehensionwithout

losing any of the “realness”.

GD:Fitguyfuelshisworkout

andbankbalancebyfilming

endorsementdealwithenergy

drink.Commentsfrominfluencer’s

fansincluding“lookinggood.Keep

theeyecandycoming”and“marry

me”confirmthecampaign’s

effectiveness.

KM:If you’rewatchingthisthirst

traponmute,visuallyit’snot

bad – the overall aesthetic fits

intoReece’sfeed,andgivesthe

audiencewhattheywant.Turn

onthehorrificsoundtrackwith

violinsanda backbeatthatseems

conditionedtoinduceanxiety

forguaranteedcringe– notto

mentionhowoutofplaceit seems

astheclose-upproductshotcuts

inatseeminglyrandomtimes.

PS:Ratherthantryingtotella

storyorlandmultiplebenefits,

thisoneiskeptsupersimple.

Anda quicklookatReece

Hawkinsfeed(he’stheinfluencer

inquestionhere)confirmedthat

thispieceforBangEnergyisvery

muchconsistentwiththestyleof

hisunbrandedcontent,therefore

unlikelytoannoyhisfollowers.

He’salsoclearlypartneredwith

thebrandforsometimewhich

mightsuggesthegenuinelyhas

a relationshipwith the product

he’s spruiking.

GD:Attractivemodelanda bad
librarymusictrackwalkintoDavid
Jonestoswitchuptheirskincare.
Ina uniquemove,ourinfluencer
editsherselftalkingoutofsync,
andshootstheveryproductsthat
paidforthepost,outoffocus.

KM:Thissuper-shortvideo
starsa newskincareroutine.Her
shoppinglistwentbysoquickthat
I hadtowatch3xtoseeeverything
onit,andit endedjustasabruptly.
I keptlookingfora longerversion
orcontinuation,onIGTV,YouTube,
anywhere?It couldbereally
informativebutinsteadI found
myselfa bitlost.Thismightexplain
whyit onlygot3,500views from
her 922K followers.

DAVIDJONES

instagram.com/

p/BxlUouIgRLT

Influencer:

RozaliaRussian

Followers:

242,000

BANGENERGY

instagram.com/

p/BzzPzG8H_ZX

Influencers:

ReeceHawkins

Followers:

921,000

Creative Review