2019-09-01 AdNews

08 BEHINDTHECOVER:Toref lectthisissue’sfeatureoninf luencer

marketing,weaskedSpecialGroupto weave magic. The topical

coveris mostdefinitelyontrend.

22 PROFILE:TheboysfromBWMhaveachievedsomethingremark-

able- remainingfriendsand business partners for decades. Meet

Rob,PaulandJamie.

26 INVESTIGATION:Areinf luencersworththeirweightinlikes?

AdNewslooksatwhethersocialmediais beingfullyembracedby

marketersandhowtheroleofinf luencerscontinuestoevolve.

36 BETTERWORKPLACES:EverydecisionatAFFINITYis madewith

staffinmind,fromworkinghourstoofficedesignandthroughto

extratraining.Here’showtheSydneyagencyis fostering a pro-

ductive and healthy working environment.

48 CREATIVEREVIEW:There’snodoubtthatinf luencermarketing

isa controversialtopic,withmanyfromadlandhavingnothing

positivetosayaboutit.Thismonth,creativesanalysesomeofthe

more interesting inf luencer campaigns, and opinion is divided.

SEPTEMBER 2019

Contents

Regulars

Creative

26

17

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http://www.adnews.com.au| September 2019 5