14 | JUL.19 http://www.furniturelightingdecor.com
ESTABLISHING A PATTERN
Surface Pattern Designer Stacy Garcia has made
a name for herself, sharing her aesthetic through
her hospitality textiles company LebaTex as
well as licensing her designs across multiple
categories, including her second patterned textile
collection with Crypton. Stacy also shares her
Color Crush and design insights as one of our
bloggers at furniturelightingdecor.com.design notebook
BY DIANE FALVEYSTACY’S TIPS FOR
DESIGN LICENSING
Ì ”Be unique in telling
your story and have a
point of view.”
Ì ”Protect your designs
categorically. When
licensing your art,
license your design
with a company by
category so you
have the ability to
continue to leverage
that design in other
categories.”
Ì ”As you develop
your reputation,
create multi-year
partnerships for your
brand. You want
partners interested in
a marriage, not just
dating. You’ll want to
grow together over
the long haul.”STACY’S AESTHETIC
When asked about her design ethos, Garcia
says, “I don’t narrow myself. I’m inspired by so
many things.” She tags her aesthetic as sort of
“global eclectic but with a rew nement to it.”Inspired by travel, collecting and vintage design,
“it’s about the colors you can see in new places
and collecting pieces that inspire patterns,” she
says. “I take the rules away. Color can drive the
cohesion for patterns to work together.”
http://www.life-styled.netDRAWN TO ART
Surface pattern design has been part
of Stacy Garcia’s life from early on. As a
child, she was drawn to art, leading to
a degree in surface pattern design and
an internship at Ralph Lauren Home, “a
magic-making company.” It was at Ralph
Lauren that Garcia got her w rst exposure
to licensing, and she was hooked. “I
learned about the art of licensing and
lifestyle from one of the masters in the
retail world,” Garcia says.THE LICENSING LIFE
We caught up with Garcia at ITA Showtime last month,
where she unveiled her second textile collection with
performance fabric house, Crypton. After starting her
own hospitality textile company, LebaTex, to establish
her brand, Garcia added licensing and a design w rm,
Stacy Garcia Inc., where she partners with leading
manufacturers to create products for resorts and
homes that cover y oor to ceiling.
http://www.stacygarcia.com