Car India – May 2019

familythathashelpedinshapinghercareer,shemovedtotheUstostudy
industrialengineeringatthegeorginainstituteoftechnology.shealsoholdsa
master’sdegreeinmanagementscienceengineeringfromthestanford
University.theentrepreneurbug-bittenwomanstartedanonlinecollege
mentoringplatform,calledFreshmentors,tohelpinternationalstudentslike
herselfthroughtheprocessofapplyingtoadapttolifeabroad.‘as an
internationalstudent,iknewtheseserviceswereimportant,especiallytopeople
inindiawhowerelookingforopportunitiesabroad,’saidnatasha.
aftersometimeinsiliconValley,natasharealizedshewasreadytomoveback
andstarthernextventureinindia.shelauncheda paymentapp,calledruplee,
designedtoeasediningoutwoesand,afterbeinga success,rupleewasacquired
bythemobilepaymentapp,Paylo.
‘thiswasthetimewhenidecidedtoshiftmyfocusfromservice-oriented
businessmodelstoproductcreationandcreatingjobopportunitiesinthe
manufacturingsectors,’natashasaid.she,alongwithherfather,madethis
happenbyco-foundingandbringingbentChairtolife.‘theaimbehindthis
initiativewastocreatea co-operativemanufacturing
enterpriseandicanproudlysaythatwehave
broughtinthebestoftechnologiesinthehandsof
localartisansacrossnorthindia,’saysnatasha.
Currently,thebrandhasfivemanufacturing
facilitiesinambalaandaimstobea one-stop
solutionforallyourfurnishingneeds.
it’s7.00amandnatashaisalreadythinking
aboutworkandisseeminglyalwaysrunningagainst
theclock.shetriestofinishmostofherworksuch
assendingmails,documentation,presentations,
andapprovals,etc,intwohours.it’sa goodthing,
shesaid,becausewhenshereachesoffice,shehas
timetointeractwithemployeesona dailybasis,
checkinwithspecificprojectswhetherit is
marketing,digital,technology,accounts,and

handlingmanychallengesthateachteamisfacing,etc.

determinedtokeepworkinghardallthetime,natashaaimstoreachtheoffice

by10.30am.shewashappytodrivethestylishCreta,forshelovessUVs.‘What

mattersthemostwheniamdrivingistheconnectivitytobluetoothsothatican

answercallseasilyandlistentomyfavouritenumbers.Forme,theCretagetsa 10

onthis!it makesmydrivemoreenjoyableandcomfortabletoo,’saidthetech

enthusiast.

Weexperiencedhersuperhecticworklifeafterenteringoffice.avisualdelight

tous,natasha’sofficeembodiesherstylishandquirkyattitude.Withallthings

bentChair,wallstoshow-piecesandfurnituretoflooring,wewereamazedto

seethisworkplacethatissurelya secondhomeforherco-workers.Wealso

caughtnatashaoccupiedwithdifferentteamsandsolvingissueslikea boss.she

feelsthatthebestwaytotackleanyproblemistobreakit down.‘you have to

analyseeachstepcarefullyandthatis the only way a herculean task seems more

image credit:

Plum By Bent Chair

Image credit:

Bent Chair

26 car india May 2019 http://www.carindia.in