achievable.thebiggestchallengeistheoverwhelmingamountofworkthat
weface.as a leader,youneedtounderstandyourteam’sskillsetand
delegatetheworkaccordingly.believeme,youare 50 percentsortedthen
andthere,’explainedtheyoungentrepreneur.
sincethebrandisintheexpansionmode,natashaalreadyhas 12 retail
outletsacrossindiaandtworestaurantsindelhiandMumbaieach.bent
Chairhasalsocollaboratedwithcelebrityfashiondesignerrockystarfora
trendsettinghomedécorrange.“rockystarhomebybentChair”is
followedbycollaborationwithombookstoreandthelaunchofthebent
ChairCafé.Whileweareworkingonthisseries,herteamisexcitedabout
thebengalurustorelaunchandallsetforanotherlaunchinPatna.in
addition,thebrandhascollaboratedwithbd
homesinChinaaswell.
it’s4.00pmalreadyandnatashaneedstoease
herbrainandbody.it wasn’ta surpriseforuswhen
shesaidthatherideaofrelaxationwasdrivingtoa
caféthatsuitsherpersonality.of course, going to
the café saw her behind the wheel of the Creta
again.sharingherexperienceaboutthecar,shementionedthatthedesignofthe
Cretaattractedherthemost.‘ilikedthefrontgrilleinchromefinishthatlendsa
dynamicappeal.the seats are comfortable and the cabin is spacious, which is
very important for me,’ she said, adding that in a profession like hers, there is a
demandforgoodqualitymaterialandfabricsandthat,forher,theCretastands
outonthiscount.
shedroveustoherfavouriteplace,PlumbybentChair,whichbearseloquent
testimonytohersuccess.theplaceisvibrantandcolourfulandindia’sfirstall-
retailrestaurantwhereyoucanbuyanythingandeverythingthatyousee.‘aftera
hecticdayatwork,icomeheretoseehappyfaces.if youhavenoticedtheplace,
it isabuzzwithcoloursandpiecesthatattractmanyeyeballs.Myideaof
unwindingisenjoyingmyperfectdrinkintheperfectambiancethatigethere,’
saidtheCeo, who,afterthis,wasgoingtocheckoutherto-be-launched
restaurant,dragonfly.
natasha’sleadershipandsuccessstoryaresurelya lessonformany.Weare
happytodrawa comparisonwiththeCreta,whichhasalsobeenoneofthemost
successfulmodelsfromhyundaiMotorindiasinceitslaunchin2015.no
surprisethenthattheCretawontheindianCaroftheyear(iCoty)award in
2016 foritssafetyfeatures,dynamics,excellentdesign,andfuelefficiency.
overall, the Creta proved to be a perfect choice for ourCeo’s drive.
‘ina professionlike
natasha’s, there is a
demand for good quality
material. the Cretastands
out on thisCount’
28 car india May 2019 http://www.carindia.in
Feature Woman of Substance - I