Kia Motors may be a new
name in India for many,
but, in the big picture, have
shown a learning curve so
phenomenal, it makes
every step they take seem
like an exponential leap
forward. The company is
going from strength to
strength; we can only
wonder what the future
holds. Or, maybe, we have
a glimpse right here
oresightisn’teasy.noteveryonehasit.
to lookwherewearegoingisonething,buttoknowwhere
weareheadedisa differentmatteraltogether.yet,somehow,
someonealwaysknowssomethingthatothersdon’t.if they
choose to accept that reality and proceed with caution, they
end up ahead of the rest. Many of whom were left behind
simply because they embraced a reality long past its expiry
date.Whenit comestomakingstrides,somebrandshaveseenprogress,
butforKia,it hasbeena continuousandcommittedriseuptheorder.From
smallhatchbackssuchasthePicanto,rio,andthevenerableCeedtothe
moremodernandlargerProCeedandstingergt sports car — the latter of
which challenges iconic names in the performance space — Kia have come
a long, long way. Branching out and learning is as important as
strengthening core values and offerings. Kia have been busy doing both.
Withenvironmentaluncertaintyandwiththewaythingsappeartobe
going,Kiaseemtohavea multi-prongedapproachandit’sfairtosaythe
futureisshapinguptobebright.thattheyhavewon 24 prestigiousred
Dotawards thus far, including three this year, is testimony to their
commitment.Aligning Form and Function
(Above) New Soul EV brings everyday practicality
http://www.carindia.in May 2019 car india 47
special feature