Newsweek - USA (2019-11-01)

NNEWEWSWSWEEKEEK.C.COOMM 43

1,830,653 B.C.

The year that

Count Von Count

was born.

One Ơ The number of Sesame Street characters who’ve

testiɿed before Congress (Elmo appeared in 2002

to advocate for music programs in schools). Also the

number who have campaigned for president: Big Bird

brieʀy ran in the 196 election, which Jimmy Carter won.

ing revenues in 2018

234 , 000

The percentage

of the global

population of

children aged

7 or younger

who watch

Sesame Street.

How Sesame Street makes money:

Four

The number of

First Ladies who

have visited

Sesame Street:

Michelle Obama,

Hillary Clinton,

Barbara Bush

and Laura Bush

1,602,385

The number of Tickle Me Elmo dolls

sold between fall 2017 and the end

of last year. During the height

of the Tickle Me Elmo craze in

1996, the dolls sold for thousands

on the secondary market.

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Carroll Spinney, the

actor who played

the character from

WKURXJK

(as well as Oscar the

Grouch), were declared

Living Legends by the

Library of Congress.

14 PERCENTAGE POINTS

The average gain in literacy, numeracy and other types

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Sesame Street regularly compared with kids who didn’t.

35%

Donations

26%

Product

licensing

39%

Distribution

fees and

royalties