THE WHY AXISWHAT’S NEW NOW
Exclusive: iPhone Owners Not
That Jazzed About Upgrading
BY SASCHA SEGANA
pple iPhone owners are hanging onto their phones longer and aren’t
interested in this year’s super-expensive upgrades, according to a
survey of US iPhone owners conducted for PCMag.com. Of the 650
iPhone owners surveyed, only 18 percent said they planned on upgrading this
year. Sixty-one percent said they wouldn’t pay more than $599 for a new
iPhone, and 69 percent said they expect to hang onto their next phone for two
years or longer.