As Apple officially kicks off its Apple TV+
streaming service, we take a closer look at
its new offering, explore some of the shows
you can look forward to, and consider the
competition, with Disney, Netflix, and AT&T
fighting back in the battle to become King of
the Streamers...
TRULY IMMERSIVE CONTENT
With $210 billion in reserves, a $6 billion
investment in content for a TV streaming
service didn’t break the bank for Apple. Indeed,
though established players like Netflix must
raise billions of dollars in debt to fuel their
investment in new shows, Apple is able to
attract the world’s top talent by flashing its
checkbook - and it shows no signs of slowing
down. Shows such as The Morning Show and
For All Mankind have already been renewed
for second seasons, despite the first season yet
to be screened to the public. Why? Because it
can, and because Apple has poached directors,
writers, and stars from some of the most
recognizable movies and TV shows, and it’s
already onto a winner.
Shows such as Dickinson have already received
rave reviews from critics and have been teased
by major TV networks and movie theaters
around the world ahead of their public release.
Dickinson, which stars Pitch Perfect’s Hailee
Steinfeld as America’s favorite reclusive poet,
is a quirky period comedy series that will no
doubt go down well amongst millennials,
featuring curses and sex scenes, despite
previous rumors suggesting Apple TV+ shows
would be family-friendly.
Image: Michael Parmelee/Apple