Apple Magazine - USA - Issue 419 (2019-11-08)

(Antfer) #1

Before the service was announced, some
suggested Tim Cook and Co had been focusing
on shows with broad appeal, banning curse
words and limiting violence and sexual
scenes. But in a world filled with record-
breaking television series such as Breaking Bad,
Stranger Things and Game Of Thrones, it would
be tough for Apple to compete unless it could
add some gritty, raw dramas to its mix, and it
appears as though the company has changed
its tune. SEE, for example, is one of Apple’s
biggest new commissions, and its opening
episode features fights and sexual scenes far
removed from the family-friendly tag, with
some episodes reportedly set to be rated as R
or 18+. The Morning Show, on the other hand,
starring Jennifer Aniston, Reese Witherspoon,
and Steve Carell, features cursing throughout
the season and will be rated TV-MA; 15 in the
United Kingdom.


What Apple has done incredibly well with Apple
TV+ is to build a broad portfolio of content.
Though some may criticize the company for
its lack of content overall (Netflix, for example,
boasts thousands of TV shows and movies,
whereas Apple TV+ will launch with a handful),
it’s hard to be too tough on the company for
its effort. Fans of wildlife will love The Elephant


Queen, whilst For All Mankind will explore
what life would be like if Russians made it to
the Moon first. Meanwhile, teens and young
adults will love Ghostwriter, a revival of the ‘90s
children’s program of the same name, telling
the story of four children who get brought
together when a ghost starts to haunt their
neighborhood bookstore.

For All Mankind — Official Trailer | Apple TV+

Image: APPLE TV+
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