If you make it free, will they come?
Apple, Disney and AT&T’s WarnerMedia want to
jump-start their challenges to Netflix by offering
freebies and deep discounts on emerging
streaming plans.
That includes a free year of Apple TV Plus for
customers of new Apple devices and a free year
of Disney Plus to higher-tier Verizon customers.
Some existing HBO subscribers will also get
the super-charged version, HBO Max, at no
additional cost.
Experts say these services can worry later about
holding onto customers — perhaps by offering
must-see shows they can’t get anywhere else or
tying discounts to other services that are difficult
to drop.
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