Amazon is under pressure from big-name
brands to cut back on fake goods from third-
party sellers. Amazon’s third-party marketplace
allows sellers to list their products directly on
the site. It’s an important part of Amazon’s
business since it allows Amazon to offer millions
more products on its site. More than half of all
products sold on Amazon last year came from
third-party sellers.
When Nike announced the pilot program with
Amazon.com Inc. in 2017, it hoped that it would
have more control over the brand if it were more
closely involved.
Industry analysts who have monitored the
partnership say it appears that those problems
have continued.
Amazon has acknowledged problematic sales
of counterfeit goods on the site this year and
introduced new tools stop them.
The Seattle company didn’t immediately
respond to a request for comment.
For its part, Nike Inc. says it will still partner with
Amazon Web Services for its website and apps.
The company is also continuing to invest in
partnerships with other retailers and platforms.
The end to the pilot program comes shortly
after Nike named John Donahoe as its new
CEO. Donahoe previously ran e-commerce
company eBay. Nike’s sales have been on the
rise as the Beaverton, Oregon-based company
focuses on selling more of its swoosh-branded
sneakers online and on its apps. The company’s
fiscal first-quarter earnings in September soared
past expectations.