iPad & iPhone User - USA (2019-11)

(Antfer) #1
NEWS ANALYSIS

Apple’s most recent financial results spotlights a few areas where
it is spending money to make money. Dan Moren reports

L


ike the man said: follow the money.
In looking at Apple’s most recent financial
quarterly results, you can learn a lot about the
company’s strategy by seeing where the company
is doing well. As chief financial officer Luca Maestri
pointed out on the call, Apple’s primary investments
have traditionally been in research and development,
and it’s a good bet that it will focus many of those
funds on areas that are growing.

Apple: Putting its efforts


where the money is


NEWS ANALYSIS


Apple’smostrecentfinancialresultsspotlightsafewareaswhere
itisspendingmoneytomakemoney.DanMorenreports

L


ikethemansaid:followthemoney.
InlookingatApple’smostrecentfinancial
quarterlyresults,youcanlearnalotaboutthe
company’sstrategybyseeingwherethecompany
isdoingwell.AschieffinancialofficerLucaMaestri
pointedoutonthecall,Apple’sprimaryinvestments
havetraditionallybeeninresearchanddevelopment,
andit’sagoodbetthatitwillfocusmanyofthose
fundsonareasthataregrowing.

Apple: Putting its efforts


where the money is

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