iPad & iPhone User - USA (2019-11)

NEWS ANALYSIS

communication, and so on. That means they have broad

appeal to a wide variety of potential customers. Apple’s

success in the category has proved that wearables are

a viable and profitable market, so the company’s not

about to stop here.

Service station

Back in 2016, Apple set an ambitious goal of doubling

its annual services revenue by 2020. How’s that going?

Well, Apple’s revenue for services in fiscal year   2016    

was $24 billion; by comparison, in 2019, that category

accounted for $46 billion in revenue. (And, as a side

note, the gross margin for Apple’s services in  2019     was

$26 billion, more than that revenue from fiscal 2016.)

The AirPods Pro made their

debut this week, expanding

Apple’s wearables line-up

NEWS ANALYSIS

communication,andsoon.Thatmeanstheyhavebroad

appealtoawidevarietyofpotentialcustomers.Apple’s

successinthecategoryhasprovedthatwearablesare

aviableandprofitablemarket,sothecompany’snot

abouttostophere.

Servicestation

Backin2016,Applesetanambitiousgoalofdoubling

itsannualservicesrevenueby2020.How’sthatgoing?

Well,Apple’srevenueforservicesinfiscalyear 2016

was$24billion;bycomparison,in2019,thatcategory

accountedfor$46billioninrevenue.(And,asaside

note,thegrossmarginforApple’sservicesin 2019 was

$26billion,morethanthatrevenuefromfiscal2016.)

The AirPods Pro made their

debut this week, expanding

Apple’s wearables line-up