iPad & iPhone User - USA (2019-11)

(Antfer) #1
At this point, it would be a far bigger shock if Apple
didn’t blow past that goal next year. Cupertino’s push
into services this year has been strong, with Apple
News+, Apple Arcade and Apple TV+ joining Apple
Music, iCloud, Apple Care, and so on. In the wake of
those initiatives, the biggest question is whether
Apple plans on focusing on beefing up its current
offerings or just continuing to launch new services.
Given that Apple TV+ is just now launching and
Apple Arcade is only now reaching the point of users
concluding their free trials, I wouldn’t be surprised
if the company decided to hold off on adding any
additional subscription services at present, and instead
decided to try and entice more new customers to the

Apple TV+ and The Morning
Show (starring Jennifer Aniston
(left) and Reese Witherspoon
(right), with Apple CEO Tim Cook)

Atthispoint,itwouldbeafarbiggershockifApple
didn’tblowpastthatgoalnextyear.Cupertino’spush
intoservicesthisyearhasbeenstrong,withApple
News+,AppleArcadeandAppleTV+joiningApple
Music,iCloud,AppleCare,andsoon.Inthewakeof
thoseinitiatives,thebiggestquestioniswhether
Appleplansonfocusingonbeefingupitscurrent
offeringsorjustcontinuingtolaunchnewservices.
GiventhatAppleTV+isjustnowlaunchingand
AppleArcadeisonlynowreachingthepointofusers
concludingtheirfreetrials,Iwouldn’tbesurprised
ifthecompanydecidedtoholdoffonaddingany
additionalsubscriptionservicesatpresent,andinstead
decidedtotryandenticemorenewcustomerstothe

Apple TV+ and The Morning
Show (starring Jennifer Aniston
(left) and Reese Witherspoon
(right), with Apple CEO Tim Cook)

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