Bloomberg Businessweek - USA (2019-11-18)

(Antfer) #1
Walmart and the Walmart Foundation
have provided cash and in-kind donations,
and raised more than $58 million through stores and clubs. The
company provides critical help during disasters, with a focus
onincreasing effi ciency through technology. By funding the
Red Cross’ disaster relief platform, RC View, Walmart ensures
that those aff ected by disasters have the supplies necessary to
begin to recover. “Since Hurricane Katrina, we have formalized
our disaster response program to help those hit hardest,” says
Julie Gehrki, Vice President of Philanthropy, Walmart. “This is an
essential part of our eff orts to help communities recover.”

Wells Fargo has donated more than $48 million to the
Red Cross over the years, often in creative ways. In
addition to direct funding, Wells Fargo allows customers
to give directly from ATMs and to redeem GoFar® Rewards for
a cash donation. “Collaboration is a powerful tool for mobilizing
support,” says Brandee McHale, President of the Wells Fargo
Foundation. “When we work with the Red Cross, there’s an ability
to go directly to where help is needed very quickly.”

It’s diffi cult to overstate the impact these Mission Leaders
have, according to Gail McGovern, President and CEO of the
American Red Cross. “We’re honored to recognize Latter-day
Saint Charities, Amazon, Walmart and Wells Fargo, as well as
their employees, customers and members, as leaders that
go above and beyond to support us through volunteerism,
generous fi nancial gifts and critical supplies,” she says. “We
could not carry out our work without their ongoing generosity,
and we are truly grateful for their partnership.”

MostofusknowtheAmericanRedCross


doesgoodwork,butevenanorganization that


has already launched nearly 50 signifi cant


disaster relief operations this year can’t do


it alone. Thankfully, it doesn’t have to.


This year, four Red Cross partners reached


a new level of support, committing


$3 million or more annually, earning


them recognition as “Mission Leaders.”


While each partner has unique strengths,


they all believe in the Red Cross mission:


To alleviate suffering in the face of


emergencies, wherever people need it.


Latter-day Saint Charities, the fi rst organization
to qualify as a Mission Leader in 2018, continues
to go above and beyond to support the Red
Cross. Last year, Latter-day Saint Charities leveraged its
network to collect more than 60,000 blood donations,
in addition to mobilizing resources to provide baby food,
clean-up kits or whatever was needed in the moment. “Our
strength is in committed volunteers,” says President Sharon
Eubank. “The American Red Cross off ers the coordination
so they can address the critical issues of any mission.”


Amazon leverages its operations and
worldwide logistics network to provide relief
during natural disasters. To aid efforts after Hurricane
Dorian, Amazon provided cargo flights to the Bahamas
with donated relief supplies, and the company also
donated $1 million to help increase blood donations and
launched a feature for customers to say, “Alexa, donate
to the American Red Cross.” Customers can also support
the Red Cross when they shop at smile.amazon.com. “Our
partnership allows us to strengthen communities to help
those who need it in new, creative ways,” says Bettina Stix,
Senior Manager, Disaster Relief by Amazon.


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The American


Red Cross


Salutes Its


Mission Leaders

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