Bloomberg Businessweek - USA (2019-11-18)

68

BEAUTY Bloomberg Pursuits

OnDec.1, RégimedesFleurs

willre-releaseitsoriginalscent,

NymphaeaCaerulea,afterbeing

soldoutforthreeyears.Founder

AliaRazasourcesingredients

fromallovertheworldforher

one-of-a-kindfragrances;for

thisonesheblends 80 ofthem

byhand.Themaincomponent

comesfrombluewaterlily,

alsoknownasbluelotus,a

rareflowerconsideredsacred

byancientEgyptians.“It’slike

wine,”Razasays.“Youdon’tget

thebestthingeveryyear.All

theconditionshavetoconspire

tosmellperfect.”Thebottles

arehand-paintedinherLos

Angelesstudio;theiridescent

turquoiseis meanttoevoke

mermaidskin.Usesparingly:

Thebottle,containinga mere

0.25fluidounces,or8 milliliters,

is notallerthana paperclip.

$715;regimedefleurs.com

inches is the height

of this diminutive

perfume bottle