FITNESS BloombergPursuits November 18 , 2019
BlameCrossFit.OrHouseofCards.Butrowing, oncelargely
reservedforcrewteamsatfustynortheasterncolleges,hasbecome
a mainstayoffitnessregimens,usedbya half-millionpeoplefor
workoutseveryday.Whereasmostexerciseequipmenthasan
industrial,plastic-and-metalaesthetic,WaterRowerInc.makes
theframesofitsmachinesfromAppalachianhardwoods.Allthe
smoothing,drilling,fitting,sanding,andstainingis donebyhand
in Warren, R.I. Theonly machine-madeparts are thepolycarbonate
watertankandtheflywheelinside,whichcreatesa soothing
whooshofresistanceinsteadoftheusualfan.Rowinghasbeen
provenasoneofthebestways toburna tonofcalories,andlike
cycling,it’slow-impact,sothere’slesswearandtearonthebody.
“It’soneofthebigthreeintermsofthebestworkouts,”saysDavid
Jones,directorofsalesandmarketingatWaterRower.“Oneis
swimming, the otheris cross-countryskiing, andboth aretoughto
do in your home.”$ 1 , 495 ; 800 852-221 0
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