Bloomberg Businessweek - USA (2019-11-18)

(Antfer) #1

STYLE Bloomberg Pursuits November 18 , 2019


Anhour and 15 minutesfrom
GuatemalaCityis Pastores,
asemi-ruraltownwherethe
formalemployment(not
unemployment)rateis 7%.Not
forlackofknow-how:Thecityis
hometomorethan 1 , 000 trained
shoemakers;theyjustdon’thave
accesstointernationalmarkets.
Boston-basedAdelanteShoe
Co.,foundedbyPeterSacco
asagraduatestudentatTufts
University,employsmorethan
40 craftsmen inPastoreswho
makeloafers,oxfords,andboots
suchastheHavana(herein
denimblue).Theyaredelivered
within 10 businessdays of
orderingandcanbe personalized
withstylisticchangeslike
differentsolesandlacecolors.
Theworkers,whoarepaida
livingwage 75%abovemarket
forPastores,areevenintroduced
totheircustomersviaa video
that’ssentwiththepurchase.
A women’slinealsoincludes
sandalsandbooties.$255;
adelanteshoes.com


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