10 Macworld • December 2019NEWS ANALYSIS
Apple’s most recent financial results spotlights a few areas
where it is spending money to make money. Dan Moren reportsL
ike the man said: follow the money.
In looking at Apple’s most recent financial
quarterly results, you can learn a lot about the
company’s strategy by seeing where the company
is doing well. As chief financial officer Luca
Maestri pointed out on the call, Apple’s primary
investments have traditionally been in research and
development, and it’s a good bet that it will focus
many of those funds on areas that are growing.