12 Macworld • December 2019NEWS ANALYSIS
represent different things to different customers:
fitness to some, health to others, communication,
and so on. That means they have broad appeal
to a wide variety of potential customers. Apple’s
success in the category has proved that wearables
are a viable and profitable market, so the company’s
not about to stop here.Service station
Back in 2016, Apple set an ambitious goal of
doubling its annual services revenue by 2020.
How’s that going? Well, Apple’s revenue for
services in fiscal year 2016 was $24 billion; by
comparison, in 2019, that category accounted forThe AirPods Pro made their
debut this week, expanding
Apple’s wearables line-up